How to Improve Sales with Social Media Content

As a brand, community building is essential if you want to improve your sales and there’s no better way to do this than with social media content.

You might think that because people dislike ads, they’d avoid social media accounts of brands and businesses like the plague, however, the opposite is true. People flock to social media for advice, inspiration and good deals, so once you start creating content that appeals to your target audience, they’ll keep coming back for more—and start paying for it too!

However, it’s important to remember that the kind of social media content that gets you engagement and follows is slightly different from what improves your sales figures. The key difference lies in your call-to-action and your use of UGC (user-generated content).

Just posting ads or business updates alone isn’t enough for improving sales. You need a three-pronged approach.

Attention-Grabbing Content

Produce content that grabs the attention of your audience quickly and reel them in with aesthetic photos, helpful listicles, relatable memes or funny skits. Take this opportunity to show off your brand’s personality and areas of expertise. Value-add to the lives of whoever comes across your post and leave them desiring to know more.

This type of content won’t immediately translate into sales, but you need to make content like this to incite curiosity about who you are and what you do in order to convince your target consumers to follow for more.

Interactive Content

While you’re busy coming up with attention-grabbing content, make sure you’re also creating content that encourages your audience to speak up and engage with you.

Pose thoughtful questions in your posts and start discussions in the comments. Host giveaways or start hashtag campaigns to get your audience and their friend circles involved in the values that you believe in. Re-post and share UGC that your audience members create on their own social media accounts if it echoes your brand’s messaging.

Interactive content doesn’t just improve your engagement rate for the sake of the algorithm, it also enables members of your community to build bonds with you and each other. When your followers have a sense of belonging and high engagement rates in your social media community, they’re more likely to stay loyal to your brand even if you’re not the very best in your industry.

Sales-Oriented Content

In order to start improving your sales, you’ll need to create sales-oriented content amidst all the attention-grabbing, interactive content you’re posting. Social media users don’t always know how to support you and your brand unless you tell them directly.

Got a new product? Post about it and include an obvious call-to-action to lead your community to it. Got an ongoing sale they should know about? Make an announcement and include all the information they need to know in order to take advantage of it.

Don’t be afraid to post sales-oriented or ad-like content just because it doesn’t get as much engagement or attention as the rest of your posts. This content will help you sift through the members of the community who are just there for the hype and those who need what you have to offer.

It is essential that you give brand updates and talk about promotions that your brand is holding as part of your organic social media content so that your community knows that what you’re offering is not just to earn their money but also to enrich their lives.


Not sure which of the three types of social media content you need to make more of for your brand? Check out Story Box Collective’s social media management services here!

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