Getting potential customers to give you their contact details and agree to receive marketing material (known as becoming leads) can be tricky in Singapore.
Consumers are overloaded with advertisements and promotional information wherever they go—the last thing they want is more of the same in their inbox.
So rather than spreading the net wide and trying to generate leads through every means possible, be strategic and target prospects who are genuinely interested in what you have to offer. This prevents you from being labelled as spam and avoided at all costs.
Here are five proven lead generation tactics we’ve found actually work in Singapore.
1. Forget Ordinary Ads, Use Lead Ads
With improvements in software algorithms, platforms like Google, LinkedIn, Facebook and Instagram now offer lead ads. Instead of sending traffic directly to your website, these upgraded ads comes with built-in forms for users to submit their details without even leaving the app.
Not only does this make it super easy for them to sign up, users of these platforms are more likely to feel comfortable giving out their contact details in a familiar place.
Pro Tip: The best way to generate leads with lead ads is to offer something valuable to your potential customers, such as a free guide, discount or consultation (something that helps solve a real problem they have), in exchange for their contact info.
2. Retargeting Campaigns
The truth is 97% of visitors don’t convert on their first visit. That’s where retargeting comes in. Platforms like Google Ads, Meta Pixel and LinkedIn Insight tag allow you to show ads to people who’ve already interacted with your brand by visiting your website, clicking an ad, or adding and then abandoning their cart.
Retargeting strengthens the viewer’s impression of your brand and nudges them with useful leads to prompt conversions.
3. Be Active on Social Media
Singaporeans spend a lot of time on social media. So if you’re not interacting with potential customers on platforms like Facebook, Instagram, LinkedIn, and even TikTok, you’re missing out on potential leads.
Not all leads come from ads. Posting valuable content (like tips, industry news and behind-the-scenes) on Instagram, LinkedIn or TikTok helps your target audience see you as an expert of your subject matter and increases their trust in your products and services.
This organic content will then make your ads feel less like ads and more like an extension of your usual posts. No idea what to post? Let Story Box Collective help you come up with organic content to post regularly!
Pro Tip: Engage with comments and DMs to build relationships and establish your brand as a helpful resource.
4. Run Contests & Giveaways
Is there a Singaporean who doesn’t love free stuff? Of course not! Social media contests and giveaways are a fun way to collect leads while boosting engagement with your brand on social media.
Not only do more comments and tagging increase your brand’s visibility on these platforms, campaigns that encourage users to share your post with their friends and family are a great way to get word of a new launch, service or rebranding out there.
Pro Tip: Offer customers to your brick and mortar store a small freebie when they follow you on social media or leave a comment under a campaign post if you’re looking to encourage cross-platform engagement.
The key to a successful social media contest or giveaway is to make the prize relevant to your audience so you attract the right leads.
5. Use Customer Review Sites
Singaporeans tend to rely on reviews before making purchases. Thus, having a good reputation on platforms like Google Business Reviews, Facebook Reviews and TripAdvisor can build trust and attract organic leads.
Encourage satisfied customers to leave reviews by offering a small discount or a little treat. Make sure to respond to feedback (good or bad) to show that you care.
And most importantly, showcase testimonials on your website and social media as social proof of your brand’s reliability.
Final Thoughts
Lead generation may seem like an impossible task in a market-saturated country like Singapore, but it can be done! By combining ads with lead captures, retargeting campaigns, social media engagement, contests and leveraging reviews, you can ensure a consistent flow of high-quality leads from the people who need what you have to offer.
Need more customised help generating leads for your SME? Get in touch with our team and let us help you create leads that snatch!
