Enjoy up to 50% subsidy with the Enterprise Development Grant

Today and into the future, companies that thrive are the ones that have strong business foundations and strategies, adopt technology and innovative processes, and grow their overseas presence.


The Enterprise Development Grant (EDG) helps Singapore companies grow and transform. This grant supports projects that help you upgrade your business, innovate or venture overseas.


Who can apply?

To qualify for the EDG, you need to:

  • Be registered and operating in Singapore
  • Have a minimum of 30% local shareholding
  • Be in a financially viable position to start and complete the project
  • Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.

Supported by Enterprise Singapore, receive up to 70% Enterprise Development Grant!

Strategic Brand &
Marketing Development

As competition between businesses becomes tougher, instead of competing on price points and product features, a brand strategy could be your first step to getting ahead of the competition. Branding strategies are important tools in differentiating your products, services and unique selling points from your competitors.


Branding is a long-term strategy and it helps your customers to understand who you are and what you stand for. As such, it is important to think of the feelings and expectations you want your audience to associate with your company.


Scope of work can cover:

  • Diagnosis and gap analysis of your company
  • Assessment of internal and external factors, such as strengths and weaknesses, and competition
  • Primary or secondary research
  • Recommendations and plans for implementation


Project may address any of these areas:

  • Development of effective branding strategies that appeals to targeted consumers and offer differentiated proposition from the competition
  • Assessment of your brand’s financial value and identification of your brand’s levers
  • Development of a strategic plan to optimise marketing resources and improve customer communications


Step one involves developing a deep understanding of your brand, industry, audience and opportunities. We ask tough questions in order to identify the right branding strategy for you. It begins with market research, whereby we will talk to various stakeholders in your business with a set of questionnaires. Professional analysis and insights will be provided after the research to give your business a clearer direction.


Step two involves brainstorming and strategising. Based on the results of our discovery, we will  formulate a suitable branding strategy and digital marketing strategy for you. This involves choosing suitable marketing channels, branding names and online marketing strategies.


Step three involves executing the branding strategy. Brand identity, tone of voice, visual designs and other guidelines will be created for consistency in content creation. With the right execution, we will be able to shape your branding experience that stand out from that of your competitors, inspire brand loyalty and increase the value of your company.

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