Japan Gourmet Hall Sora

The Brief

Japan Gourmet Hall Sora, a new style food court in Changi Airport Terminal 2, houses six popular restaurants in Japan. We were tasked with improving their online presence through social media marketing. 

Our Approach

We started off this project with improving our understanding of the market. For F&B businesses, social media does play a huge role in driving traffic and increasing brand awareness. We selected Facebook and Instagram as the company’s main digital marketing channels for driving traffic. As a new brand in the market, high emphasis was placed on creating media assets. We constantly organised photo shoots and video shoots to generate audience engagement. We also ran ads on the chosen social media channels for better  results.

The Result

From just the videos produced, we generated more than 100,000 views online and successfully increased audience awareness of Japan Gourmet Hall Sora.

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