GET FOUND. GET PROOF. GET FULL.
The F&B Marketing Headstart Program
35+
Singapore F&B brands served
10 yrs
Building brands since 2016
8+
Directories & platforms per sprint
30
Creators activated per month
35+
Singapore F&B brands served
10 yrs
Building brands since 2016
8+
Directories & platforms per sprint
30
Creators activated per month
WHY THIS MATTERS
The food is no longer enough.
Singapore has one of the most crowded F&B scenes in the world — and diners have already decided how they feel about your restaurant before they've tasted a single dish. They check your Google rating. They scroll your Instagram feed. They read the reviews. If your online presence is quiet or inconsistent, you've lost the diner before you've even opened the kitchen.
"People rely on social media and reviews to decide where to go next. Social proof is no longer a nice-to-have — it is the deciding factor."
WHY THIS MATTERS
The food is no longer enough.
Singapore has one of the most crowded F&B scenes in the world — and diners have already decided how they feel about your restaurant before they've tasted a single dish. They check your Google rating. They scroll your Instagram feed. They read the reviews. If your online presence is quiet or inconsistent, you've lost the diner before you've even opened the kitchen.
"People rely on social media and reviews to decide where to go next. Social proof is no longer a nice-to-have — it is the deciding factor."
1st stop
Diners check Google & socials before choosing where to eat.
The feed
A full, lively feed signals busy and trusted — emptiness signals risk.
Reviews
A wall of strong reviews is what converts a scroll into a booking.
1st stop
Diners check Google & socials before choosing where to eat.
The feed
A full, lively feed signals busy and trusted — emptiness signals risk.
Reviews
A wall of strong reviews is what converts a scroll into a booking.
Building that proof organically takes years. The Headstart Program compresses it into weeks — then keeps it compounding every month after.
THE SOLUTION
We engineer your
social proof — fast.
The Headstart Program compresses years of organic growth into a focused launch sprint, then keeps the momentum running so your presence reads as organic — because it is.
Be found
Listed everywhere diners search: Google, socials, maps, F&B directories.
Look irresistible
Photography & content that makes your menu impossible to scroll past.
Get talked about
Media features and creators put you in front of the right hungry audience.
Compound it
Monthly creators & reviews keep proof stacking, month after month.
Be found
Listed everywhere diners search: Google, socials, maps, F&B directories.
Look irresistible
Photography & content that makes your menu impossible to scroll past.
Get talked about
Media features and creators put you in front of the right hungry audience.
Compound it
Monthly creators & reviews keep proof stacking, month after month.
PROOF IT WORKS
One group. Three stages.
One playbook.
Onori
NEW LAUNCH, OCT 2025
4,433 followers on 70 posts
6+ media features in 8 weeks
2nd outlet opened within months
Cherki
MID-GROWTH
2,213 followers, 417 posts
100% recommend on Facebook
Modern Peranakan + cocktails
Hopscotch
ESTABLISHED, 3 OUTLETS
11,000 followers, 1,280 posts
Top-ranked SG cocktail bar
Festival & Restaurant Week regular
Onori: a launch that outran the algorithm.
HERO CASE STUDY
Onori opened in October 2025. In roughly eight weeks, the Headstart Program delivered the kind of social proof most F&B brands spend years building — on a fraction of the content output.
4,433
Followers
70
Posts only
~63
Followers / post
6+
Media features
Onori: a launch that outran the algorithm.
HERO CASE STUDY
Onori opened in October 2025. In roughly eight weeks, the Headstart Program delivered the kind of social proof most F&B brands spend years building — on a fraction of the content output.
4,433
Followers
70
Posts only
~63
Followers / post
6+
Media features
REELS & SHORT-FORM VIDEO
Built for the scroll.
Every shoot includes short-form video clips cut for Reels, TikTok, and Stories —
the format diners actually watch before they decide where to eat.
Every shoot includes short-form video clips cut for Reels, TikTok, and Stories — the format diners actually watch before they decide where to eat.
IN THE PRESS
Media features,
as published.
From food blogs to national press, our clients get covered by the outlets
Singapore diners already trust and read.
From food blogs to national press, our clients get covered by the outlets Singapore diners already trust and read.
EATBOOK.SG
Onori has affordable handrolls at Far East Square
SETH LUI
A worthy CBD hideout for modern Peranakan
TIMEOUT SINGAPORE
Best cocktail bars you can’t miss
Also featured on:
CREATOR & INFLUENCER CONTENT
Live on Instagram,
TikTok & beyond.
Disclosed creator visits generate real, organic-feeling content that keeps showing up
in the feeds of hungry diners — long after the shoot day is over.
Disclosed creator visits generate real, organic-feeling content that keeps showing up in the feeds of hungry diners — long after the shoot day is over.
10–20+
Creator listings per month
4.6★
Average client rating
100%
Disclosed & compliant collaborations
Everything that builds visible, lasting proof.
WHAT'S INCLUDED
Directory & listings
Google, IG, FB, TikTok, Maps, Burpple, HungryGoWhere.
Product photography
2–8 hrs appetite-driven shots & reels.
PR & press writing
Angle-setting, releases & media kit.
Influencer & media
5–15+ creators, 1–3 media features/mo.
Promo design
Voucher & deal listings, Klook/KKday.
Quality audit
Private mystery-diner visits.
Reviewer program
Real-customer prompts + creator reviews.
Monthly reporting
Plain-English growth snapshots.
Pricing
Choose your headstart
Three tiers, one trajectory. Minimum 6-month commitment.
starter
S$2,500/mo
✓ Full listings + optimisation
✓ 2 angles + media kit
✓ Press kit dissemination
✓ ~5 creators/month
✓ Monthly review & reporting
Most Popular
Professional
S$3,500/mo
✓ Full listings + optimisation
✓ 4 hrs photography
✓ 2 angles + media kit
✓ ~10 creators/month
✓ Reviewer Program (~20/mo)
✓ Monthly review & reporting
Advanced
S$4,500/mo
✓ Full listings + optimisation
✓ 8 hrs photography
✓ 2 angles + media kit
✓ ~15 creators/month
✓ Reviewer Program (~30/mo)
✓ Monthly review & reporting
Not sure which tier fits? Talk to us — it's a 15-minute call.
WHY IT KEEPS WORKING
We don't stop at launch.
A headstart gets you moving. The monthly engine keeps the proof compounding — fresh creators, fresh reviews, fresh content every month — so your presence always looks alive and organic.
Fresh creators monthly
A steady stream of disclosed creator visits.
Ongoing quality audits
Private mystery-diner feedback.
Growing review base
Real-customer prompts keep ratings climbing.
Monthly reporting
See exactly what grew, and what’s next.
Fresh creators monthly
A steady stream of disclosed creator visits.
Ongoing quality audits
Private mystery-diner feedback.
Growing review base
Real-customer prompts keep ratings climbing.
Monthly
reporting
See exactly what grew, and what’s next.
Common questions about
F&B PR & marketing in Singapore.
Common questions about F&B PR & marketing in Singapore.
How is Storybox Collective different from a general PR agency?
We specialise in F&B — kitchen schedules, food styling, menu seasonality, and how Singapore diners actually search and decide.
How soon will I see results after launch?
Most clients see their first media mentions and creator content within 4–8 weeks. Full review-base growth builds over the first 3–6 months.
Do I need a big marketing budget to get started?
No. The Headstart Program is built so independent restaurants can access proof-building that used to take years and large budgets.
What platforms do you cover?
Google Business Profile, Instagram, Facebook, TikTok, Google Maps, Burpple, HungryGoWhere, Chope, Quandoo, and media outlets by tier.
Is this a one-off project or ongoing service?
Both. An initial launch sprint, then a monthly retainer that keeps content, reviews, and coverage compounding.
Can this help my Google/AI search visibility too?
Yes. Consistent listings, reviews, and press mentions feed Google’s AI Overviews and local search rankings.
Let's give your brand the running start.
We build the proof it takes other restaurants years to earn — then keep you running.
1. Pick a tier
Starter, Professional, or Advanced
2. We launch
Listings, photography, PR & seeding
3. We compound
Monthly engine keeps proof growing
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amazing years & counting, start your story today – with Storybox Collective.
amazing years & counting, start your story today – with Storybox Collective.
0
amazing years & counting, start your story today – with Storybox Collective.
Prefer email? Reach out to us at enquiries@storyboxcollective.com
