With worldwide usage of social media platforms, social media marketing has developed at a phenomenal rate into an essential form of online marketing that can have a great impact on your business. With social media advertising, you can generate more awareness, interest and a detailed online brand presence at a relatively low cost as compared to traditional media platforms.

 

Advertising on social media via platforms such as Facebook, Instagram and Linkedin also allows you to reach a mass audience who are already on the cusp of converting into your loyal customers.

Types of Contents we create

Precise Audience Targeting

Reach out to your target audience with just a few clicks!

One greatest advantage of social media marketing is the ability  to offer a more precise targeting of customers.

 

We are able to segment and target potential customers using detail demographic and psychographic data such as :

  • Age

  • Gender

  • Occupation

  • Country of residence

  • Nearby location

  • Interests

  • Lookalike audience

 

By understanding your target audience in detail, we can then launch effective social media advertising campaigns with relevant and persuasive ad designs and content. As a result, your marketing budget will be spent more effectively with a greater return on investments.

Importance of Advertisement Copy

At Storybox, we place high emphasis not only on targeting the right audience but also on the advertising copy. This can come in the form of posters, videos, GIFs or articles. Engaging and relevant content sells itself and has a higher chance of having an organic reach. Running a social media marketing campaign without interesting and appropriate content will result in high ad spend with low returns, e.g. high CPC or high cost-per-lead.

 

By focusing on the right content, we will be able to effectively drive your CPC or cost-per-lead down significantly.

 

Having the right strategy and content will definitely result in greater awareness and more traffic, however, there is still one more step to convert an audience into loyal customers.

Read more about Conversion Rate Optimisation.

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