We began this project by first redesigning their website. The initial website design was basic and didn’t accurately display the expertise of Stylerider. As such, we redesigned the website to highlight their impressive portfolio. Every single page of the website was given a CTA to ensure a higher conversion rate as well. We also chose Facebook, Instagram, Youtube to improve Search Engine Optimisation (SEO) of their website as their main online marketing channels, with especial focus on Facebook for driving traffic. Because Stylerider excels in providing quality services, the strategy was straightforward—showcase their array of works in the best possible way. We carefully targeted and segmented their intended target audience whilst also creating a bank of content assets for Stylerider. In order to achieve this, we organised photoshoots and videoshoots on completed projects and gathered home owners’ testimonials to enhance the company’s reliability and brand awareness.