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Should You Use Pinterest For Your Social Media Marketing?
Not sure if Pinterest is a good addition to your business’ social media marketing strategy? Here’s some ways Pinterest can be used.
What To Post On Your Brand’s IG Stories
But when you’re not launching a new product or service, when there’s no public holiday or event going on...what can you post on your brand’s IG Stories?
Why Social Media Marketing Is Important For Your Brand
You’re targeting a much smaller group of people and don’t want to have to sift through your followers every so often to get rid of bots and spam accounts. In that case, social media marketing might not be something you’d want to put in that much effort for, right?
How To Use GIFs In Your Digital Marketing Strategy
Even if GIFs can only be used to express emotions and share a joke, that’s a good enough reason to include it into your digital marketing strategy. Here’s some of the ways you can use GIFs for marketing that you might not have considered before!
How Video Marketing Can Improve Your Business
Video marketing can sound like an expensive investment, especially if you’re a small business trying to survive in a world full of competitors. But video marketing can improve your business in many ways—and all of them for good!
8 Types of Marketing Videos To Promote Your Brand
Video attracts attention much better than a status update or a static image. But producing professional-quality video is not the only way to promote your brand—the types of video you produce matters.
You May Be Doing Video Marketing Wrong
In these past years, many other organisations and products have been flattening the elements of their logos and simplifying the colour palettes they use. For brand designers, it’s a development worth questioning. Why is this happening? Is it a positive change or a negative one?
Why Organic Social Media Isn’t Dead
If you’ve dabbled in social media marketing before, you’ll realise that your organic posts and engagement levels are decreasing at an alarming rate. So is it safe to say that organic social media is dead (for brands at least) and just invest in the paid stuff from now on?
